So you are job hunting and answering ads on the internet. Any luck? Only 10% of job seekers actually get jobs from answering ads on the internet. So how do you beat the odds?

There’s a right way and a wrong way.
1. Wrong – Just fill in the application and attach your resume. Sit back and wait for them to contact you. Easy, right? Wrong.

2. Right way: Include a cover letter even if they don’t ask for it. Leave out salary. If it is required put in $1 or $100 or $1000 just to fill in the field. Use the same key words in your resume and cover letter that appear in the job description.

3. Find the name of a hiring manager – You can do this in a number of ways. Get the name and contact information of a person in a position to hire you, usually two levels above the job title you are going for. Network through the people you know or your LinkedIn contacts or research on the company website.

4. Write directly to that hiring manager with the same cover letter and resume. Again, include the key words from the job description. Use your accomplishments to show how you can help them. Say you will call them for a meeting at a mutually convenient time.

5. Call them to get the meeting.