As trade show season picks up momentum, one thing is clear: while economic uncertainty continues, innovation in education and publishing hasn’t hit pause—it’s simply evolving. In recent conversations with industry leaders, companies are still hiring – just more selectively. That’s why trade shows this season are more than just industry showcases—they’ve become strategic hubs for identifying and connecting with high-impact talent.
Why Trade Shows Matter Now More Than Ever
Whether you’re a hiring manager or a job seeker, trade shows offer unique value:
* For employers: They’re a prime opportunity to meet passionate, industry-savvy talent face-to-face.
* For candidates: These events provide unmatched access to networking, real-time market insights, and the chance to connect with companies on a growth trajectory.
Maximize Your Trade Show Experience
For Hiring Managers:
* Clearly articulate your company’s vision and how upcoming roles align with strategic goals.
* Prepare a profile of your ideal candidates to quickly spot strong matches.
* Set up a semi-private area at your booth to hold deeper, meaningful conversations.
* Bring a team member to manage booth activity while you’re engaged in candidate discussions.
* Have digital materials ready to share—such as culture videos or team spotlights.
* Follow up within 48 hours with standout candidates—speed is key in today’s hiring landscape.
For Candidates:
* Research attending companies ahead of time and prioritize must-visit booths.
* Prepare insightful questions that reflect both industry trends and genuine curiosity.
* Bring printed resumes (they still matter!) and a digital version for convenience.
* Craft a compelling 30-second elevator pitch that showcases your hybrid skillset.
* Dress professionally—but comfortably. You’ll be networking on your feet all day.
* Set reminders for post-event follow-up—it’s a key step many forget.
Even in the face of economic headwinds, education and publishing—regardless of format—remain foundational. Trade shows are a reminder that meaningful connections still drive our industry forward. The conversations started in these settings often grow into opportunities down the line—sometimes months, even years later.
What events are on your radar this season? Whether you’re just returning from ASU+GSV or gearing up for ISTE, NSTA, NAPS, EdTech World Forum, London Book Fair, or one of the many niche events in our space, we’d love to hear what’s on your schedule. If our paths happen to cross—let’s make a point to connect.