It’s no secret our industry has been through yet another tough wave of RIFs. Just when many of us hoped to see light at the end of the tunnel, things shifted yet again —affecting so many of us in different ways.

A senior leader I talked to after their recent RIF shared that it was “one of the hardest things I’ve ever had to do.” I completely understood, and from speaking with many of you, I know just how much these moments weigh on everyone—the people leaving, the people staying, and, of course, the leaders who have to make the call.

But even in these moments, I’ve seen strong leaders do more than just restructure. They’re using the challenge to reset. Someone said to me, “when resources shrink, priorities sharpen”—and I’m seeing that show up across teams who are stepping up in new ways:

Getting crystal clear on what success looks like now

Doubling down on their people—offering recognition, stretch roles, growth

Keeping the long view, even in a lean season

The surprising thing? While RIFs do create movement in the market, they can also open unexpected doors for those who remain—doors to step into new challenges, grow skills, and help shape a stronger culture for what comes next.

Even in a season of less, many are finding ways to create real momentum heading into 2026—not just in numbers, but in clarity, capability, and connection.