WHATS WRONG WITH MY RESUME?
If you are sending out your resume, whether in answer to postings or cold to companies where you would like to work, and you are getting few responses, it is time to revise and re-work. Remember, the resume is an advertisement for you. Its purpose is to get your foot in the door for the first interview. It need not tell your whole life story. It needs to be long enough to cover the topic and short enough to be interesting. Too much detail – Too long and no one will read it. Omit descriptions of your companies or summaries of your job descriptions. They waste valuable space and do not say anything about you. One or two pages is sufficient, unless you are an executive or an academic. Not enough detail – Be specific. Bulleted items for each job – Most recent jobs should have 4-6 bullets. Earlier jobs can have 2-3 bullets. Make sure to include your top skills and key words. Your details distinguish you from the next candidate with a similar work history. Too long /Too short – If you are a recent college graduate, you can use one page, otherwise it is okay to go to two pages, or more, depending upon your job function. Executives may have three or more pages. Academics may have more pages to include lists of publications and presentations. Job descriptions instead of accomplishments – Be specific. Use the P.A.R. approach – What problem did you solve? What action did you take? What was the result? Start each bullet with a strong verb. Use quantities, numbers, and percentages whenever possible. If you can’t remember exactly how many events you planned, guesstimate. Unexplained Gaps – obvious gaps in employment. If you have not done any volunteer work, consulting, or owned your own business, then you need to be prepared to answer that question during the interview. If you are currently out of work you need to fill in with volunteer work, consulting, or an interim position. Amy Geffen is a Five O’Clock Club Certified Career Coach with over 30 years of experience in management, non-profits and associations. She has worked with finance, insurance and engineering professionals, as well as lawyers, editors, marketers, students, and those over 50 experiencing ageism. She has a Master’s Degree from Harvard University and a PhD from New York University. GEFFEN C A R E E R S www.geffencareers.com
How to create and effective "Personal Pitch"
What’s Wrong with My Pitch? (c) Amy Geffen Your pitch is your 30 -120 second advertisement for you. It is your commercial that you can use when you meet new people, in your cover letter, in your resume, in your interview, in your follow up letter. It is pretty much the single most important piece of promotion for your job campaign. But sometimes your pitch may not be working for you. What is wrong with your pitch? 1. Too short – If you just say who you are and what job you are looking for ..then it is too short. You need to be specific about yourself. Ten seconds is too short. Sometimes 45-60 seconds is long enough. 2. Too long – If you go on and on, people will get bored. They will tune out. They will stop listening and you will miss the point of the pitch. Two minutes is a long time. If you go beyond that you will lose them. 3. Doesn’t differentiate you – What makes you different? Do you make computers dance? Do you solve every problem that comes your way? Do you have a perfect record? Were you the first to do something in your company? The first to launch online learning? The first to use webinars? 4. Doesn’t talk about accomplishments – Don’t fall into the trap of simply repeating your job description. Everyone with your job title has the same job description. You need to differentiate yourself with the specific accomplishments. Use the P.A. R. method: what problem did you solve? what action did you take? what was the result? Talk about one or two accomplishments and your results that you are proud of. 5. Needs a specific job function – if you don’t know what you are looking for, the person you are talking to won’t be able to help you. You need to settle on one or two choices for a job function. That helps the listener to focus on your area of expertise. Craft your pitch. Include some specific accomplishments. Practice your pitch so that it comes naturally. You don’t want to sound like you are reading it. Amy Geffen is a Five O’Clock Club Certified Career Coach with over 30 years of experience in management, non-profits and associations. She has worked with finance, insurance and engineering professionals as well as lawyers, editors, marketers, students, and those over 50 experiencing ageism.. — GEFFEN C A R E E R S www.geffencareers.com
How to create and effective “Personal Pitch”
What’s Wrong with My Pitch? (c) Amy Geffen Your pitch is your 30 -120 second advertisement for you. It is your commercial that you can use when you meet new people, in your cover letter, in your resume, in your interview, in your follow up letter. It is pretty much the single most important piece of promotion for your job campaign. But sometimes your pitch may not be working for you. What is wrong with your pitch? 1. Too short – If you just say who you are and what job you are looking for ..then it is too short. You need to be specific about yourself. Ten seconds is too short. Sometimes 45-60 seconds is long enough. 2. Too long – If you go on and on, people will get bored. They will tune out. They will stop listening and you will miss the point of the pitch. Two minutes is a long time. If you go beyond that you will lose them. 3. Doesn’t differentiate you – What makes you different? Do you make computers dance? Do you solve every problem that comes your way? Do you have a perfect record? Were you the first to do something in your company? The first to launch online learning? The first to use webinars? 4. Doesn’t talk about accomplishments – Don’t fall into the trap of simply repeating your job description. Everyone with your job title has the same job description. You need to differentiate yourself with the specific accomplishments. Use the P.A. R. method: what problem did you solve? what action did you take? what was the result? Talk about one or two accomplishments and your results that you are proud of. 5. Needs a specific job function – if you don’t know what you are looking for, the person you are talking to won’t be able to help you. You need to settle on one or two choices for a job function. That helps the listener to focus on your area of expertise. Craft your pitch. Include some specific accomplishments. Practice your pitch so that it comes naturally. You don’t want to sound like you are reading it. Amy Geffen is a Five O’Clock Club Certified Career Coach with over 30 years of experience in management, non-profits and associations. She has worked with finance, insurance and engineering professionals as well as lawyers, editors, marketers, students, and those over 50 experiencing ageism.. — GEFFEN C A R E E R S www.geffencareers.com